My Studio

Welcome to my studio, nestled in the heart of the stunning Shropshire Hills!

I’m Judy, the founder of JaM. With a BA in Fashion Design and years of experience in the fashion industry, I became increasingly aware of the massive issue of garment waste. That realisation inspired me to create a brand focused on better sustainable practises—reducing waste and making everything to order.

By making each piece to order, you’re able to follow your garment’s journey, from the first cut to the final stitch. Plus, if you’d like to tweak a design to better suit your style, that’s no problem—just drop me an email!

At JaM, we’re always evolving in line with better practices. I love keeping you, my amazing JaMmy community, updated on the garment-making process so you can feel connected to your clothes and the craft behind them.

In 2023, I introduced loads of exciting new styles, including pieces made from organic cotton fleece and Better Cotton Initiative-certified fabrics. I also offer one-of-a-kind custom designs—just email me at judy@judyandmatilda.com to bring your ideas to life!


When you order from me, I’ll keep you in the loop every step of the way. You’ll see your garment’s journey unfold, from fabric cutting to sewing—so you can truly feel part of the process.

Thank you for supporting more sustainable, thoughtful fashion. Let’s keep making something beautiful together!